Golden Rule According to
1. Surround Yourself With People Smarter Than You Chris Albrecht, CEO, Home Box Office, George Steinbrenner, owner, New York Yankees
2. Remember Who You Are, Not What Brad Anderson, vice chairman and CEO, Best Buy
3. Make Hiring a Top Priority Steve Ballmer, CEO, Microsoft
4. If You Think You Can't, You're Right Carol Bartz, CEO, Autodesk
5. Make Your Customers Your Sales Force Marc Benioff, CEO, Salesforce.com Reinvent Yourself. Repeat. Alex Bogusky, executive creative director, Crispin Porter & Bogusky
6. When People Screw Up, Give Them a Second Chance Richard Branson, founder and chairman, Virgin Group
7. Check With the Wife Po Bronson, author, The First $20 Million Is Always the Hardest and What Should I Do With My Life?
8. There Can't Be Two Yous Warren Buffett, chairman and CEO, Berkshire Hathaway The Customer Should Always Be Happy John Chambers, CEO, Cisco Systems Don't Be Interesting -- Be Interested Jim Collins, management consultant; author, Built to Last and Good to Great
9. He Who Says It, Does It Simon Cooper, president and COO, Ritz-Carlton Treat your customers like they own you, because they do. Mark Cuban, co-founder, HDNet; owner, Dallas Mavericks
10. Educate and Obey Your Conscience Stephen Covey, business consultant; motivational speaker; author, The 7 Habits of Highly Effective People
11. Get Out From Behind Your Desk Jim Goodnight, CEO, SAS
12. Learn to Give Back Michael Graves, architect and designer
13. Only the Paranoid Survive (Now More Than Ever) Andy Grove, former chairman and CEO, Intel
14. Once a Day, Take Some "Beach Time" Mireille Guiliano, CEO and president, Clicquot; author, French Women Don't Get Fat
15. Believe in Something Bigger Than Yourself Carlos M. Gutierrez, U.S. secretary of commerce; former chairman and CEO, Kellogg
16. Never Bow to Precedent Gary Hamel, business consultant and author
17. You Can't Cheat an Honest Man Phil Hellmuth, poker world champion
18. Don't confuse luck with skill when judging others, and especially when judging yourself. Carl Icahn, billionaire investor
19. Conventional Wisdom Is Always Wrong Paul Jacobs, CEO, Qualcomm
20. Make Deals With People, Not Paper Penn Jillette, magician, author, and producer
21. Get Your Timing Right Ray Kurzweil, inventor and entrepreneur
22. Thou Shalt Not Covet Thy Competitor's Success Geraldine Laybourne, chairman and CEO, Oxygen Media
23. Business Can't Trump Happiness Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide
24. Don't Trust, Just Verify Steven D. Levitt, coauthor, Freakonomics
25. There's something bad in everything good and something good in everything bad. Michael Lewis, author, Liar's Poker, Moneyball, and Coach: Lessons on the Game of Life
26. Share and Share Alike Scott McNealy, founder and CEO, Sun Microsystems
27. Get Face Time With the Customers Anne Mulcahy, chairman and CEO, Xerox
28. Choose Your Mistakes Carefully Craig Newmark, founder, Craigslist
29. Maximize the Compromises Hans-Olov Olsson, chairman, Volvo Cars; senior vice president and chief marketing officer, Ford Motor
30. Whatever a Man Soweth, That Shall He Also Reap Dick Parsons, chairman and CEO, Time Warner
31. Never, Ever Forget That You Are a Servant David Neeleman, founder, chairman, and CEO, JetBlue USA
Jim Press, president, Toyota Motor Sales USA
32. Learn to Trust Your Gut Paul Pressler, CEO and president, Gap
33. The Next Big Thing Is Whatever Makes the Last Big Thing Usable Blake Ross, co-creator, Firefox
34. Be a Problem-Solver Hector Ruiz, CEO, AMD
35. Loyalty Counts as Much as Smarts Srivats Sampath, founder, McAfee.com; CEO and president, Mercora
36. Hard Work Opens Doors Ivan Seidenberg, chairman and CEO, Verizon
37. Be the Person Who Steps Up George Shaheen, CEO, Siebel Systems
38. Those Who Don't Know Their Own History Are Doomed to Repeat It Ram Shriram, angel investor and Google board member
39. What Gets Measured Gets Managed Stan Sigman, CEO, Cingular Wireless
40. Quit Taking, Start Giving Russell Simmons, co-founder, Def Jam Records; founder, Rush Communications
41. Never write when you can talk. Never talk when you can nod. And never put anything in an e-mail. Eliot Spitzer, New York state attorney general
42. At the Height of Success, "Break" Your Business Ed Zander, chairman and CEO, Motorola
43. Business Is Not About Ideas, It's About Initiatives Sergio Zyman, marketing expert