Reaching customer feedback ASAP
One of the good things in Carwale.com is that we happen to take the model to customer very quickly. It was possible to spend many more days in development room and improve the product drastically.

I believe that no one can improve the product better than the customers who actually use it. Customers, are just the extension of development team who tell us what the product/ service has to be like.

We took not more than 2 months, since we conceived what we need to do to launch the portal. Thanks to our development pillars Rajiv and Banwari, and Arun to think it through. And to Gaurav, who made the pages look far better than what I'd approved for launch.